GE Sales Leaders
When Pascal Beij was hired as Sales Force Effectiveness Leader for GE Finance Europe he knew that to achieve a sustainable high performance culture, the international sales leaders would need to learn how to coach their sales teams. He chose Sean Brawley to custom-design a program just right for what he needed.
Sean developed a Coaching for Excellence program that included pre-workshop interviews, a highly experiential 2-day workshop, and 3 months of follow up coaching to ensure that the leaders would put their new coaching skills into action.
The results?
The Swiss sales leader for the GE Credit Card business signed the largest credit card account in GE history and credited her coach training for giving her the confidence, patience, and reflective listening skills needed to close the account.
The Portuguese sales leader for GE Auto Lease Financing business achieved the largest monthly revenue in the history of the business.
The Nordic sales leader for GE Auto Lease Financing achieved a 22% increase in sales in the 3 months following the coaching program…after 2 years of 11% decline. He attributed the dramatic improvement mostly to the follow up coaching which helped him focus on what was critical to success.
The estimated ROI was deemed to be roughly 10 times the cost of the program.
